How much money the movies make
Box Office guru is a website including database of box office statistics on motion pictures released from 1989 to the present. It enables people to view films in ranking order. The top 250 horror films are listed, including the amount of money they have made. In the picture below you can see that the highest ranking film is 'The Sixth Sense' (1999) which is about a young boy who is haunted by a dark secret: he is visited by ghosts.
Researching this website helps us decide which genre to use for our trailer and to look into these trailers to inspire us to create our own storyline. The films which have made the most amount of money would have been more successful, this is why we looked into trailers such as 'The Blair Witch Project' which has the fourth ranking. This is a paranormal genre which inspired us to use this genre for our own trailer, we also looked into 'The Conjuring' and 'Paranormal Activity' as these two films had a wider range of special effects which makes the film exciting.