Title Choices and Connotations
INSIDIOUS
Insidious is a film based on a family experiencing paranormal activities/experiences. The word 'insidious' means 'proceeding in a gradual, subtle way, but with very harmful effects'. The choice of title/name matches perfectly with the story line as the spirit gradually makes its way towards the young boy; to then harm him mentally which affects not only himself but his family. The Insidious title version below comes across very demanding and harshly. The choice of capitalizing the words fully gets across importance and warning. In addition to the size and capitalization, but the choice of the title to be seen in red definitely backs up the idea. Personally, I feel that the edges of the letters are defined and pointy, and the pointy-ness gives myself the image of the devil. Especially the points at the base of the 'I', as if it were devil horns. And as they are pointing downwards, it seems as if they were pointing down to 'Hell' (known generally or through the Bible). |
Paranormal Activity
Paranormal Activity is an American paranormal found footage film. The film is based around a couple who are haunted by a paranormal presence in their home. 'Paranormal activity' is 'of or relating to the claimed occurrence of an event or perception without scientific explanation'. This fits perfectly to the story line, even though it (in a way) gives away the story a little. The choice of font the title is presented in has a slight distortion/duplicate/mirror effect to it. This effect is useful to widen the use of video/film as it is a "found footage" film. The film consists of multiple cameras set around the house to capture paranormal activity. The font not only has a camera mirror effect to it, but the font looks like text input on a camera; like time input. In addition, the choice of red text gives off a sense of fear and danger. |
Prom Night
Prom night is an American slasher film about a psychopath who is in love with the remaining, alive daughter of the family he murdered. At her senior prom he escapes custody to find her. The prom night title underneath the poster given is shown in a different type of font which, I feel, is more effective towards the movie. The text is shown in a typical American high school/American football-like font. This links to the story line based around teenagers in high school at prom. The choice of the font to be shown in red puts across the thought of blood and danger. Expanding on the idea of 'blood', the font dribbles/drips along the bottom of the 'night' text. The idea of murder is given. However, 'Prom Night' shown on the poster is in a more formal font. This can address the word 'prom' as proms are seen/known as formal and sophisticated. The choice of 'night' to accompany 'prom' is that proms usually partake during the evening/late hours of the day; and killings tend to happen during late hours at night as the dark is a common fear to most people. |
The Purge: Anarchy
The Purge: Anarchy uses a sans serif font to display its quite a modern film. In the top picture you will notice the title has a blood splatter on it, this is to represent the film is full of death and gore, its effective because it makes you fear what the films about but it also grabs your attention. In the second picture they use a similar font but they have gotten rid of the blood splatters and theres more of a dirt effect which makes it look run down. They've used this to represent the run down society. The first picture is a bridge with no one on, this represents how quite and and on edge this film will make you feel. The bridge also looks quite dangerous in a way because its dark and theres no one around. In the second picture it displays there corrupt society but they've done this in a smart way by almost vandalising the american flag for example they've use guns and machetes for the stripes of the flag. It looks like its been spray painted, this is effective because it displays the writers and advertisement company has looked at serious issues as well as the film its self. I hope we can use some of these effective methods on our posters and in are actual trailer. |